What Is CSR?

Understanding Corporate Social Responsibility

Corporate Social Responsibility (CSR) or “corporate citizenship” is a business strategy used by companies of all sizes to hold themselves socially accountable for their impacts on society and the environment. 

A company can choose to engage in CSR programs and activities, such as philanthropy and volunteerism, to benefit society while also promoting themselves as a leader in the importance of social responsibility.

Both communities and companies benefit from meaningful CSR, allowing for a greater sense of purpose and community connection for employees, employers and shareholders.

Large corporations with greater resources have an enhanced opportunity to set a standard for entire industries and their competitors, setting themselves apart as employers with authentic mission statements that give back to the community.

Venture Road helps companies turn CSR policies into genuine practices, resulting in actionable opportunities that are scalable to each business and brand. 

Why Should a Company Invest in CSR?

Choosing to be a leader in the CSR movement can set a company apart from its competitors while also attracting customers, business partners and potential employees to a brand that is seen by the public as ethically superior.

How Important is CSR?

CSR efforts can have wide impacts both locally and globally. 

For smaller companies, contributing to local charities and organizing volunteer opportunities for its workers can provide long-term benefits and resources for nonprofits and other need-based organizations.

Larger corporations can have an exponential impact on large-scale issues, such as environmental sustainability, renewable energy and a wide spectrum of social causes across the world.

 

Benefits of CSR

Beyond making an honest impact in your community and beyond, focusing on meaningful CSR provides many benefits to your business and brand.

  • Expand your reach to new and bigger markets by building a strong CSR reputation that allows you to make more compelling pitches to the people and places you want to access. We create a landscape that allows for meaningful connections to educate, inspire and support your brand.

  • We provide opportunities for your brand to lead the way in a cause that matters, setting your company apart from your competitors by showing support for things that people care about. This goes beyond great marketing. It identifies your brand as an exclusive supporter for a meaningful cause.

  • As the gatekeeper to your brand, you have the opportunity to make connections how you see fit. If you have a desire to build relationships with people and organizations that you believe in, we can support your company in that mission.

  • We don’t just do what we do by the seat of our pants, we put in time and effort to knowing what we are doing for you in every market that you wish to impact. Industry-exclusive data is the key to success for your company. We go to extraordinary lengths to develop a profile of your ideal customer. We create and execute surveys and create focus groups with willing supporters from your brand and community.

  • Great CSR impacts both consumer behavior while also doing good for the world around you. Create a culture of influence with your supporters, encouraging them to look to you for guidance, information and resources. We can help your brand be thought of as a leader in your field.

  • Trust is everything. People who support you, trust you. Engaging in meaningful CSR projects not only raises your brand awareness but lends to greater credibility and authenticity as both a community leader and an employer.

  • Let’s face it, investing resources in things is difficult unless you can see an opportunity to gain any sort of return on your investment (ROI). The return can be anything from more youth going to school and becoming local leaders thus making your community a better place, to having people learn about your brand and investing in some capacity to it. Venture Road always works to understand your ROI goals, and won’t stop until we achieve them.