Culture is a concept

that has been defined differently by a multitude of scholars. The word is often used by organizations without clarifying their interpretation. Culture is one of the central themes of our organization. We find it of great importance to define what culture means within Venture Road.

Culture can be seen as patterns of behavior or the underlying systems of shared ideas that influence behavior.

Culture is a collection of ideas taught by individuals in a society to guide daily life. It is important to note that all individuals have a different understanding of the world. It is impossible to clearly identify the boundaries of different cultures.

Nonetheless, certain shared ideas can be identified to have influence on an individual’s thinking. These shared ideas create mutual understanding between people.

Therefore, culture is a developed ideology that exists within a person as well as a social process between individuals.

The goal of Venture Road is to help citizens of the world understand the deeper systems of shared ideas that live within the communities we visit to enrich their worldview.